Grupo don 1990
The parent company that drives our brands
What is GRUPO DON 1990
GRUPO DON 1990 was founded in 2025 as the parent company that integrates and coordinates Navarra de Embutidos and Embutidos Coto Real. Our objective is both simple and ambitious: to provide consistency, vision, and projection to a project with family roots, unifying strategy and standards so that each brand can express its best.
Our Role
Strategy and Direction:
We define the group’s roadmap, prioritizing sustainable growth, brand value, and customer orientation.
Quality and Compliance:
We establish common policies and a unified framework for regulatory and food safety compliance.
Innovation and Development:
We drive continuous improvement initiatives and new projects that strengthen the overall competitiveness.
Brand and Communication:
We align the identity, narrative, and presence of each brand under a single value proposition.
Expansion and Alliances:
We enhance the group’s presence in new markets and foster strategic collaborations.
Our Brands
Navarra de Embutidos and Embutidos Coto Real are two complementary specialties, each with its own personality, sharing the same commitment: quality, service, and trust. GRUPO DON 1990 ensures coherence between both brands and enables each to focus on what it does best.
How We Work
We act as a support platform for the group’s brands, providing cross-functional coordination (quality, R&D, communication, business development) and a common culture based on responsibility, agility, and respect for the craft.
Commitment
We believe in long-term relationships with clients, suppliers, and teams. Our promise is to maintain a solid and transparent value chain, where every decision reinforces the trust placed in our brands.